essence

Essence is my senior capstone project, a minimalist smartwatch brand created for people who want to stay active without constant digital distractions. Throughout the semester, I built the brand from the ground up. I designed and 3D-modeled the watch, posters, an app interface and mockup, and a full suite ads. Inspired by clean and intuitive design systems, Essence explores the balance between movement and stillness, and between technology and simplicity.

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